“A journey to Pakistan isn’t a holiday; it’s a life-changing adventure, an education and an off-the-beaten-track experience you’ll never forget. Expect to be surprised, moved, inspired, challenged and supported. Enhance your journey by travelling with an open mind, a beaming smile and a warm heart. Pakistanis will return your optimism and kindness a thousand times over.”

“Pakistan, it was the trip of a lifetime. Get ready to meet some of the most hospitable people, see some of the most spectacular natural scenery, and eat some of the most incredibly delicious (and meaty) food.”

“Pakistan is one of the friendliest countries on earth. So, prepare to be invited into people’s homes, take more selfies than you can count, and have every preconception that you ever held about this area of the world changed forever.”

“I believe that Pakistan can be the world’s number one tourism destination.”

“I often get asked, why do I want to go to Pakistan? In contrary to what the press has to say and to what we read, Pakistan has been a peaceful place. The people have been kind to us, they have opened their arms, they have opened their hearts and people with very little, gave us everything they had and that’s what makes Pakistan an interesting place to visit. The people make it worth it.”

Forget your fears – go visit Pakistan. You’d be hard-pressed to find a more hospitable country of people. Add to that rich cultural history and diversity, stunning nature, and you have a perfect destination for adventurous spirits. Just do it. You won’t regret it.”

“It’s not to be missed, by locals and internationals alike. Winding roads guarded by mammoth mountains, iridescent lakes peppered with technicolour boats, an ocean of organic honey and fresh fruit, humble villagers ready to welcome strangers with tea and bread, rickety suspension bridges over raging rivers, off-the-beaten-track treks for the wild at heart and an intangible mystery that’s utterly magical … the KKH is something special.”